Call of Duty League

strategy and Account lead @ Viral Nation

Challenge

Activision Blizzard Esports needed to significantly grow viewership and subscribers for the Call of Duty League (CDL). The primary goal was to convert casual Call of Duty gamers into active, engaged fans of the league while driving widespread awareness and hype for official CDL broadcasts.

Solution

Viral Nation orchestrated a complex, season-long ambassador program with always-on coverage. The strategy focused on leveraging trusted voices within the Call of Duty ecosystem to build a "hype machine" around the league.

Creator Partnerships: The campaign partnered with eight established, top-tier creators from the Call of Duty community to act as official league ambassadors.
Multi-Platform, Always-On Coverage: Throughout the seven-month season, these ambassadors generated a continuous stream of content across YouTube, Twitter, Instagram, and TikTok.
Immersive Fan Experience: The creators didn't just promote the league; they celebrated the fandom. By bringing their audiences along with them to cheer for teams and follow the season, they created an immersive experience that kept both new and existing fans engaged from launch day to the Championship Weekend.

Results

The campaign was a "clutch" win, successfully converting hundreds of thousands of casual gamers into active fans and delivering exceptional, award-winning results that far surpassed initial targets.